Google Photos backup · Personalization · 2022–2023
Selective backup
A speed-dating study on a selective backup vision, what the results supported, and why we pivoted to a different promo pattern off the back of a parallel experiment.
Terminology
AB stands for Auto Backup.
There are two states a user can be in: Autobackup ON or Autobackup OFF.
A third state, AB-STOPPED, is when backup is on but has stopped running, for example when the user is out of storage.
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